Atty. Calleja: New President & CEO and his Thrusts
Friday, January 14, 2011

Planters Products, Inc. (PPI) is optimistic that with the leadership of Atty. John Paolo Roberto A. Calleja, President & CEO, the company will emerge to be a major player in the agriculture industry.

Atty. Calleja ascended the Presidency of the company in lieu of the retirement of its past President effective June 16, 2010. He was later on confirmed by DA Secretary, Proceso J. Alcala last August 16, 2010.

The salient points of Atty. Calleja's aspirations for the farmers is in consonance with President Benigno Simeon C. Aquino III's agenda of eradicating poverty through good governance, and Secretary Alcala's thrust of food security and sufficiency.

Atty. Calleja is supported by his Management Committee in steering the company to attain the above goals through diversification and similar business development agenda.

While the main businesses of Planters Products, Inc. are in Crop Nutrition and Protection, its main product portfolio have grown to include Seeds (in partnership with ADVANTA - corn) and Fertilizer.

In the fourth quarter of 2009, new partnerships and joint-ventures were developed to include the Planters Spring Bamboo, Inc. (PSBI), which utilized formerly non-performing assets of the company into production centers. PSBI is involved in the production of bamboo-based products such as chopsticks, barbeque sticks, boards, and flooring. While the plant is situated in Dumangas, Iloilo City, primary market for its products include the National Capital Region and adjacent cities.

In response to the Organic Agriculture Act of 2010 (RA 10068) which aims to increase farm productivity and reduce environmental degradation among others, another subsidiary, Planters Environmental Solutions, Inc, (PENSOL) was created. Products of PENSOL are mainly defined as odor eliminator and disinfectant, decreasing ammonia levels on farm wastes that are harmful to human and animals. PENSOL products disrupts the life cycle of the fly, keeping the spread of diseases at bay. Additional research are also conducted for its application to crops, aquaculture, poultry, livestock, pets, waste treatment, and household use (sanitizer, bath soaps, detergents, degreaser, etc).

Atty Calleja also addressed initiated the formation of Planters Kaisaka Services Cooperative (PSKC) to envirgorate the economic conditions of agricultural field technicians doing extension work in the provinces; the production workers in the crop protection and other subsidiaries of the company, including cafeteria employees and tenants. The cooperative members also stands to gain from patronage refund annually, apart from their regular pay and remunerations.

Under Atty. Calleja's leadership, PPI employees and the Filipino farmers stand to gain from programs and projects that are being implemented to reinvigorate the company. With the help of the government and the private sector, all things are made possible.